Die Deutsche Werbe-Graphik (Werbegraphik)

Hardcover. Coarse linen binding printed in black & ruled in red, with decorated spine in black & red; edges turned in. 252 pp. + plates hors du texte. Approx. 72 colourplates tipped in on approx. 67 plates hors du texte; approx. 125 colour illustrations in text, also tipped in, plus approx. 300 b/w illustrations in text. Spine rebacked, retaining complete original fabric-design spine; else a virtually fine bright copy with all plates present. Only edition of this compendium of a great era of German graphic design, including posters, packaging, advertising, book illustration, theatre programs, sports, typography, &c. Works by Bernhard, Hohlwein, Klinger, Praetorius, Gipkens, Klaukens, Cissarz, Pechstein, among others. A magnificent printing job, showing unsparing effort, including textual colourplates tipped in (not a common practice) and some truly stunning colour printing.on the larger plates. A classic compendium of early 2oth c. advertising.